VAST: why every retail brand wants a custom branded photobooth

It's said that when there's general upheaval in the world, generations tend to look backwards for comfort. Which may explain why in-store photobooths, reminiscent of teenage shopping trips for many Millennials, are having a moment in retail.

At VAST we specialise in supporting high-profile retail brands and design agencies with the technology that brings their creative ideas to life. Lately, that's included creating custom photobooths for the likes of Nike, Charlotte Tilbury and Prada.

Benefits of photobooths for retail activations

Photobooths receive high engagement from visitors. At the recent Nike RunTown immersive pop-up where we supplied a custom photobooth, one photo was printed every minute and a half that the store was open. The instant gratification of being able to capture, and then takeaway, a photo creates positive sentiment about the brand.

Something VAST also offers is the ability to customise the complete end-to-end experience. As part of Prada's recent Banana Balm promotion, photobooths were installed in Selfridges Trafford and Selfridges London, completely custom branded from the on-screen software, to the photo print-out.

Then, for a recent Charlotte Tilbury pop-up on London's Carnaby Street, the photobooth was connected to lighting control, audio playback, camera inputs/outputs, printing, and automated connection to social media streams. Creating an immersive experience that played a key role in the wider campaign and launch.

All of which shows that if you'd like to create a custom branded photobooth for your next retail project, you'll be in great company. Get in touch with VAST's team of technology experts to find out more.

Contact:
T: 020 8159 9999
Email: info@vastuk.com
Website: www.vastuk.com