25 February 2015

Once again, the annual ‘Connections’ buying event saw some big names in retail and retail design doing business with Shop and Display Equipment Association members. Organised by SDEA on behalf of its members, Connections was held at a convenient central London venue where it brought the specialist shopfittings and display manufacturers and suppliers a significant boost to their New Year sales.

Among the comments from buyers, design agency 2 Breathe Creative’s managing director, Melissa Hay enthused, 'Loved being a part of the Connections event organised by the SDEA. As a busy small Design agency we have little time to constantly source new suppliers/materials and we have to fend off many sales calls to the office due to time constraints but this event elevates this. Having suppliers present to you in an efficient and concise manner, gives you enough time to assess their capabilities and meet face to face.’

Commenting after the event SDEA director Lawrence Cutler said “It’s difficult to believe we have been running these ‘one to one’ meet the buyer events for 10 years now. I’ve lost count of how many hundreds of thousands of pounds in new business they have generated for our members, but it’s clear these events have an important place in the marketing mix”